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What happened inside the portfolio.

Real numbers and decisions from Blueprint Equity portfolio companies: what the founders changed, what it moved, and what they would do differently.

Pencil street elevation of five buildings of different heights, the middle one washed in blue
  1. 01

    Tovuti went AI-native in engineering and shipped 19× more each week

    How putting AI agents into every stage of the development lifecycle took Tovuti’s five-person engineering team from ~7 to 135+ story points a week in one quarter.

    Product and Engineering
    Learning management software    Read case study
  2. 02

    A 12-month marketing turnaround at Spin.AI

    How a focused operating intervention took marketing from the company’s largest drag to its strongest channel, and helped set the trajectory for the January 2026 majority recapitalization.

    Marketing
    SaaS security    Read case study
  3. 03

    The Challenger Sale at PetDesk

    How a deliberate shift to Challenger-style commercial teaching reframed PetDesk’s go-to-market, and the operating moves that took the company from product-led drift to a clean exit.

    Sales
    Veterinary SaaS    Read case study
  4. 04

    Ressio doubled deals per AE by feeding its closers instead of hiring more

    How routing the best leads to the best closers and scaling SDRs, not AEs, doubled Ressio’s deals per AE and lifted Net New ARR 52% year over year.

    Sales
    Construction management software    Read case study
  5. 05

    Builder Prime halved churn by fixing who it sells and how it onboards

    How a tighter ICP, sales discipline and a rebuilt implementation cut Builder Prime’s churned-ARR rate nearly in half and set Net New ARR compounding.

    Customer Experience
    Home-improvement software    Read case study