We help you build the machine that accelerates Net New ARR.
We’re the Build Team, Blueprint Equity’s in-house operating team. We coach, build, and can embed with your company to accelerate ARR generation, month over month.
You’re probably wrestling with a few of these.
These are the patterns we see most. Chances are a few are on your mind right now. Each one is fixable, and each is exactly where we come in.
Visibility and decisions
- No single source of truth
- Slow, blind decisions
- Numbers that don’t reconcile
- Reactive, last-minute board reporting
Go-to-market
- Soft conversion, rising CAC
- Pipeline that won’t generate
- Marketing spend with no ROI
- Churn and weak expansion
People and org
- Key roles open for months
- Bad or slow hiring decisions
- Unclear org structure
- Turnover in the wrong places
Execution and focus
- Missed revenue goals
- Slipping product deadlines
- Low AI adoption, poor margins
- No shared plan
Each of these maps to something we build. Here’s the path you walk with us.
The full path you can walk with us.
It starts with visibility and alignment, sharpens into a clear story and a known customer, then forks into Growth, People, and Product. Walk all of it or pick the frameworks you need. Every one compounds into ARRa.
The foundation: strategy to guide us
- 01
Analytics integration
Pull all financial, go-to-market, and customer data into one place. Grid delivers monthly reporting you can click into anywhere.
Goes deeper: offshoots- HubSpot or Salesforce audit and revampDesign better systems and processes across sales and marketing from a RevOps angle.
Addresses- No single source of truth
- Slow, blind decisions
- Broken finance, sales and CX processes
- 02
Challenger workshop
Build the strategic story: why you’re different, how customers buy urgently, and how every department fits.
Goes deeper: offshoots- ICP workshopGo deeper into a tight, defensible definition of your ideal customer.
- Customer journey workshopMap the journey from unknown prospect to happy five-year customer.
Addresses- Org-wide misalignment
- Low sales conversion
- No ICP
- Broken sales-to-implementation handoffs
- Failed implementations
- Product ships to no demand
- Low marketing output
- 03
OKR annual planning
Simple annual planning that aligns employees, leadership, and the board around one set of goals.
Goes deeper: offshoots- Board deck template and prepThe deck and prep that let the founder manage the board and drive the business forward.
Addresses- No focus or execution
- Missed revenue goals
- Poor board hygiene
Growth execution
The revenue engine, 6 builds
GTM architecture model
Keystone. Unlocks the rest of Growth.
Define the shape of the GTM machine (opportunity generation, conversion, and retention) so marketing, sales, and CX get designed against one model.
- Every SDR problem
- Low conversion
- High CAC
- Weak marketing
- Low upsell
- Churn
- Failed implementations
SDR build-out
Dive into SDR and BDR functions, call volume, and scripts.
Addresses- Poor SDR performance
AE build-out
Sharpen AE storytelling and Challenger fundamentals.
Addresses- Poor AE performance
Marketing build-out
Lead gen, demand gen, ABM, and SEO and AIO.
Addresses- Poor marketing performance
Event strategy build-out
Sales-driven event tactics and new event channels.
Addresses- Poor event results
- New event channels
CX build-out
Define support, implementation, and CX needs, roles, and strategy.
Addresses- Churn
- Long implementations
- Failed implementations
- No expansion
- Support ticket volume
People execution
The team that runs it, 6 builds
Org design build-out
Keystone. Unlocks the rest of People.
Put structure in place for the first time, or revamp the org to map against strategy. The keystone that the rest of the People builds organize around.
- Communication issues
- Weak execution
- Turnover
- Missed goals
Recruit talent
Hire executives and hard-to-find specialists like AI engineers.
Addresses- Finance gaps
- Department-head gaps
- Slow hiring
Who Method hiring workshop
Build a science-backed, consistent interview process for fast, reliable decisions.
Addresses- Bad decisions
- Slow decisions
- Bad hires
Employee onboarding build-out
Craft an engaging employee onboarding experience designed for rapid execution.
Addresses- Employee turnover
- Slow execution
- Lack of alignment
- Communication issues
Performance planning
Implement tools like PIPs, 9-box assessments, and 1:1 frameworks to build a high-performance organization.
Addresses- Slow to fire
- High turnover
- Slow execution
- Toxic culture
CEO and exec coaching
Help leaders grow as leaders, managers, and humans in a fast-paced software world.
Addresses- Founder insecurity
- Struggles to promote from within
- Inability to hire
Product execution
What it ships, 5 builds
Agentic hackathon
Keystone. Unlocks the rest of Product.
Build internal muscle and grow AI champions across the business. The keystone the rest of Product organizes around.
- Low AI adoption
- Slow execution
- Poor margins
ADLC build-out
Transform engineering from a code-writing shop into product-focused engineers who build a machine that ships product at 10x speed.
Addresses- Missed product deadlines
- Competitive feature gaps
- Churn
- Low sales conversion
Product roadmap build-out
Build and rationalize a product roadmap designed for speed and mapped to customers’ needs.
Addresses- Missed product deadlines
- Low product adoption
- Slow sales performance
- Misallocated budget
Pricing and packaging
Revamp offerings, launch new products, or raise pricing, on a SaaS plus AI-usage model.
Addresses- Underpricing
- New product launches
- Competitive pressure
Product launch workshop
Design product launches from idea inception all the way through product retention.
Addresses- Bad feature releases
- Lack of expansion
- Missed product deadlines
- Broken communication
Here’s what it moved.
We’ve built this before: real frameworks inside real portfolio companies.
A GTM architecture build became a rebuilt SDR and AE machine.
A GTM architecture build pointed at the top of the funnel.
A marketing build-out that cut spend in half: 5× ARR, 5× channel ROI, −50% spend.
Pricing study: 3 new products, 6 repackaged, contracts rewritten, priced competitively on SaaS plus AI usage.
Spotted a forecast gap in the GTM model and pulled hiring forward, then hit the next two quarters’ goals.
Head of sales, head of CX, head of marketing, head of finance, head of product, and first AI engineers.
Two things, then we break ground.
We work best when the founder is bought in and the first project is concrete. Get those right and momentum takes care of itself.
CEO buy-in
The founder is in. We do our best work with full air cover from the top. It’s what turns a project into real change.
A clear, achievable first project
Something concrete we can execute and show a win on, fast. Early proof earns the room for the bigger builds.
How it works
You send us the list
The problems you’re seeing, any solutions you have in mind, and a stack rank.
We triage together
30 minutes. We sort the list with you and find the highest-leverage items.
We talk approach
How we’d actually solve the top items, mapped to the frameworks on this page.
Pick one. We execute.
Choose the project. We go build, and show success.
Reach out to your Blueprint partner.
Tell them what you’re wrestling with. They’ll bring in the Build Team, and we’ll take it from there.